Mike Pretious (Institute for Retail Studies, University of Stirling) Marketing, E‐ commerce; Review Number: /1; Review Subject: Retail Marketing (2nd edition) Peter McGoldrick; Publisher Name: McGraw‐Hill; Publication Year: . Retail Marketing (2nd edition)Peter McGoldrick. Retail Marketing (2nd edition). McGraw‐Hill, Article in International Journal of Retail & Distribution. Buy Retail Marketing (UK Higher Education Business Marketing) 2 by P. (UK Higher Education Business Marketing) by P. Mcgoldrick Paperback £ McGraw-Hill Education / Europe, Middle East & Africa; 2 edition (4 July ).
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The implementation of sustainability initiatives was analyzed in depth mainly based on triple bottom line sustainability theory. This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully markfting and updated to reflect developments in retail theory and practice.
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Retail Marketing – Peter J. McGoldrick – Google Books
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